Anitta - "Queen of Brazilian Pop"
Anitta is a Brazilian pop star who has gained international fame with her unique blend of funk carioca, reggaeton, and Latin pop. She first became famous in Brazil with hits like "Show das Poderosas" and later collaborated with global artists like Madonna, J Balvin, and Cardi B. Anitta has made appearances on American TV shows like The Tonight Show Starring Jimmy Fallon and performed at major events, including MTV Video Music Awards.
- Anitta and I initially crossed paths during a 2018 marketing campaign for Domino's Pizza, where the goal was to assess the impact of having her personally deliver orders. As anticipated, the campaign was a tremendous success, significantly boosting sales during the campaign period. The concept of a celebrity engaging in everyday activities resonated with the public, driving both excitement and a notable increase in profit margins for the company.